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Zero Fatalities is all about eliminating fatalities on our roadways. Some people may think zero is an impossible goal, but when it comes to your family and friends, what other number would be acceptable? We’re aiming for zero fatalities because everyone matters.

Always Buckle Up

Wearing a seat belt is the single most effective means of saving lives and reducing injuries in crashes (NHTSA, 2014). Not only are you endangering your life, but not wearing your seat belt could lead to traffic fines.

Don’t Drive Impaired

Between 2013 and 2017, 359 people lost their lives and 682 were seriously injured in impaired driving crashes on Nevada roadways. Even what seems like a small buzz can have deadly consequences if you drive. Illegal drugs, prescription drugs, over-the-counter medicines, and lack of sleep can also impair your ability to drive safely.

Focus on the Road

Stay alert when you’re operating a vehicle—especially in less-than-ideal conditions—and don’t drive when you’re not able to give your full attention.

Stop on Red

Intersections are shared by a variety of users including pedestrians, bicycles, motorcycles, and vehicles. To stay safe at this potential point of conflict, know the laws and know when they apply to you.

Be Pedestrian Safe

Drivers need to watch for pedestrians and yield to them when pedestrians have the right-of-way in a crosswalk. Pedestrians also need to pay attention to vehicles on the roadway and obey rules for walking on and crossing streets.

Ride Safe

Motorcycles are a part of the great American tradition. However, there are certain risks that come with riding a motorcycle. That’s why it’s so important to ride safe and take the necessary precautions when you’re riding on Nevada’s roads.

Sierra Car Care and Tire Centers stand behind the Zero Fatalities goal on Nevada roads. We are happy to do our part in keeping your vehicle running great in order to minimize problems on the road.

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