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Zero Fatalities is all about eliminating fatalities on our roadways. Some people may think zero is an impossible goal, but when it comes to your family and friends, what other number would be acceptable? We’re aiming for zero fatalities because everyone matters.

Always Buckle Up

Wearing a seat belt is the single most effective means of saving lives and reducing injuries in crashes (NHTSA, 2014). Not only are you endangering your life, but not wearing your seat belt could lead to traffic fines.

Don’t Drive Impaired

Between 2013 and 2017, 359 people lost their lives and 682 were seriously injured in impaired driving crashes on Nevada roadways. Even what seems like a small buzz can have deadly consequences if you drive. Illegal drugs, prescription drugs, over-the-counter medicines, and lack of sleep can also impair your ability to drive safely.

Focus on the Road

Stay alert when you’re operating a vehicle—especially in less-than-ideal conditions—and don’t drive when you’re not able to give your full attention.

Stop on Red

Intersections are shared by a variety of users including pedestrians, bicycles, motorcycles, and vehicles. To stay safe at this potential point of conflict, know the laws and know when they apply to you.

Be Pedestrian Safe

Drivers need to watch for pedestrians and yield to them when pedestrians have the right-of-way in a crosswalk. Pedestrians also need to pay attention to vehicles on the roadway and obey rules for walking on and crossing streets.

Ride Safe

Motorcycles are a part of the great American tradition. However, there are certain risks that come with riding a motorcycle. That’s why it’s so important to ride safe and take the necessary precautions when you’re riding on Nevada’s roads.

Sierra Car Care and Tire Centers stand behind the Zero Fatalities goal on Nevada roads. We are happy to do our part in keeping your vehicle running great in order to minimize problems on the road.

Safety is not just a good habit. In Nevada, it’s the law (under Nevada Revised Statutes 484).

What are your responsibilities as a driver or pedestrian on Nevada’s streets in the Crosswalk? Drivers must exercise caution to avoid a collision with a pedestrian at all times, and must yield to pedestrians in crosswalks. Even when a crosswalk is not painted in the roadway, crosswalks exist at every intersection and drivers should yield for pedestrians if they are present.

One law that many drivers are unaware of is that they must stop or slow down before passing another vehicle which has stopped at a crosswalk until they have determined whether that vehicle has stopped for a pedestrian.

Drivers are not permitted to use a handheld phone while operating a vehicle, as it creates a distraction. Additionally, drivers must, when directed by the sign of a school crossing guard, wait for all persons including the guard to completely clear the road before proceeding. Parking within 20 ft of a crosswalk is prohibited at all times to ensure pedestrians, especially children, are visible.

Pedestrians have responsibilities, too, according to Nevada law. They must use the sidewalk and the nearest crosswalk, pedestrian bridge or tunnel when possible. Pedestrians must obey official traffic-control devices, and must walk on the left side of the street facing traffic if there is no sidewalk.

Even though vehicles are required to yield to pedestrians, walkers should be sure to give vehicles plenty of time to stop by not walking suddenly into the path of a vehicle.

There are additional steps pedestrians can take to help ensure they get across the street safely.

  • Choose clothes made of light or bright colors that are easier for divers to see. If you’re walking in low-light conditions, carry a light or a reflector to add extra visibility.
  • If possible, choose to walk in areas with sidewalks or a wide shoulder to give yourself space away from traffic.
  • ALWAYS look both ways for traffic before crossing a street. Before stepping in front of a vehicle, make eye contact to ensure the driver sees you, plans on stopping and has time to stop.
  • Distractions can be deadly – Remove headphones, hang up your cell phone, texting can wait until you are safely out of the way of traffic.
  • Look up, listen, pay attention, and be aware of the environment around you.

It’s up to both motorists and pedestrians to make sure our roads are safe for everyone. If you are unsure whether to proceed, pause and wait until you are certain that you can do so safely. Taking a few seconds for safety can save a life, maybe your own.

More information on pedestrian safety can be found at www.zerofatalitiesNV.com. Let’s all work together to improve the safety of our city’s streets and make sure we all arrive alive.

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